• Built Multiple Track Records in Digital Releases: Under his Johnny Sell-It persona, he’s driven social-first campaigns and livestream drops that have amassed millions of streams on Instagram and Facebook.
• Social-Media Influencer & Community Builder: With a highly engaged following across Instagram, Facebook, and YouTube, Johnny leverages authentic content, behind-the-scenes insights, and brand collaborations to amplify reach and drive engagement.
• Curated & Produced Events: From intimate club showcases to high-energy livestream festivals, he oversees bookings, stage design, and on-site branding—giving artists the platforms they deserve.
• Launched Sell-It Gear: His apparel line brings the Holistic Marvels aesthetic off the dancefloor and into streetwear, featuring limited-edition drops and artist collaborations.
• Engineered End-to-End Artist Support: Leveraging CYOD’s IP expertise, Johnny leads A&R scouting, mentors emerging talent, sources pro-level gear (analog synths, modular rigs, premium mics, top-tier DAWs), and manages mixing/mastering workflows—ensuring creative excellence and legal protection.
• Maximized Revenue Streams: He deploys data-driven strategies for distribution across SoundCloud, iTunes, YouTube Music, Beatport, and beyond—handling playlist pitching, metadata optimization, royalty tracking, and targeted ad campaigns to convert plays into sustainable income.

“Not Just Music. A Movement.” isn’t merely a tagline—it’s Johnny’s guiding principle. Whether launching a new artist, producing a live event, or structuring IP-driven partnerships, his mission is the same: empower talent to own their sound, amplify their reach, and fully capitalize on their intellectual property.